Welcome at USUALS! 

A label founded in 2011 by Van Eijk & Van der Lubbe with special designed items, limited and unique pieces. All you see is designed and produced by this designers duo and their team. The USUALS collection is available at this website and at several resellers. Click here for a shop overview.

Get inspired, be Inspired.

USUALS is not just a brand. it is giving you more. We want to inspire you, tell the stories behind the products. The ideas, the first drawings, how the products are made. In images and in film. No secrets, we want to give and inspire you. And we want to have fun. Check out the BE INSPIRED button at every product and you will find these stories. Get inspired, be Inspired. 

Curious about  the new products?

Follow us on FACEBOOK and take a look behind the scenes for the upcoming new items. We will show you the way to get there, the success but also the failures. We will give a discounts for an hour when the sun is shining, or we will just pop up anywhere and anytime we feel like meeting you. And, we want to know how you feel about USUALS- tell us on Facebook! 


Van Eijk & van der Lubbe

Having focused on applied product design, non-commissioned work and total designs for projects, interiors and buildings until now, the designer duo Van Eijk & Van der Lubbe is now bringing their ideas into people’s homes with the introduction of their Usuals label. The designers challenge you to look at the world around you in a different way. This will also be the underlying notion behind every new product to be designed. 


Van Eijk & Van der Lubbe_team


“Our designs raise questions; we work with forms and products we all know, we add benefits to them to make it nowadays products without loosing their own characteristics. They make you change your perspective to things, and challenge you to look at another way to the world around you.”


Graduated at the Design Academy and the post graduate programme of the Sandberg Institute in Amsterdam. Started their design studio in 1998. They focus on product, interior and exhibition design.

Work has been exhibited worldwide and purchased by many museums such as Museum Boymans van Beuningen Rotterdam, Centraal Museum Utrecht, Museum voor Moderne Kunst Arnhem, The Dutch Textile Museum Tilburg, Manchester City Art Gallery, WOCEF Korea, Museum FIT New York, Princessehof Leeuwarden and Stedelijk Museum Amsterdam.

Clients are a.o.; Habitat, Fortis, Premsela Dutch Design Foundation, Atelier Rijksbouwmeester, Rosenthal, Droog Design, Dutch Textile Museum, Moooi, Flower Council of Holland, Kikkerland, Quasar, Fleurop Interflora, SKOR (Foundation Art and Public Space), Forbo Marmoleum, Stedelijk Museum Amsterdam. They teach product design at various academies ao the Design Academy Eindhoven.

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